Olfactory wardrobe: figures, trends, and countries
Eight fragrances at home, five actually worn. The figures behind the European olfactory wardrobe, the differences between countries, and the value of the bottles that sit unused.
second-hand
Rare Perfumes to find: the most sought-after fragrances on the european secondary market
The ranking of the most sought-after and valuable fragrances on the European secondary market—sorted by actual value. From Gucci Envy to Guerlain’s legendary Djedi: prices, stories, and where to find them.
Cologne. The oldest perfume in the world.
What a cologne really is, where it comes from, and why it’s so much more than a “light” perfume. History, types, and a selection of five colognes to know today—from the historic 4711 to the most contemporary and creative forms.
How much is your used perfume worth? A guide to valuations.
How to understand the value of a used perfume before selling it—or buying it. The factors that determine price, mistakes to avoid, and how to navigate the secondary perfume market.
Perfumery and sustainability 1/2
Perfumery is changing. Biotech ingredients, refillable packaging, private exchanges: discover how the sector is transforming toward more ethical and circular consumption—and what role the secondary market plays.
Niche Perfumes: Characteristics, Market, Trends
What is a niche perfume, how it comes about, and why you should choose one. The global market, current trends, and everything you need to know about independent perfumery.
Rare, but not impossible. The most sought-after fragrances.
Vintage Mitsouko, original Miss Dior, Xerjoff Naxos, Caron Poivre: the rarest and most sought-after fragrances by collectors—and why the secondary market is the only place to truly find them.
Is there a second-hand market for perfumes?
Does a secondhand perfume market exist? Yes. And not only does it exist: today it’s a true cultural ecosystem and not simply a secondhand submarket.
The secondhand olfactory market, understood as the buying and selling of perfumes that have already been opened, tested, and worn, is one of the most interesting verticals of the new aesthetic of post-2020 consumption.