The Blog

Niche or not? Can the new big brands still call themselves niche?

Byredo, Diptyque, Frederic Malle, and Le Labo began as independent alternatives to industrial perfumery. Today, they are among the most recognized names in contemporary luxury. We analyze what “niche” still means in 2026, considering market numbers, new ownership, and the growth trends that are transforming these brands.

Layering: the fragrance that doesn’t exist yet

Layering two fragrances is a way to create a scent that doesn’t exist in any single bottle. We explain how layering works, how to choose pairings based on fragrance families, and eight combinations to try—ranging from the Sceido catalog to great perfumery classics.

How to photograph a perfume to sell it effectively

A practical, easy-to-follow guide to photographing your perfumes and selling them faster on Sceido. Lighting, backgrounds, angles, and the little tricks that make all the difference—no professional equipment required.