The Blog

In the world of luxury perfumery, the great classics are never abandoned. On the contrary, they are reinterpreted, rewritten, and adapted to the present. Revisiting iconic perfumes represents one of the strongest trends of recent years: a way to preserve olfactory memory while making it more contemporary, more accessible, and closer to today’s emotions and desires.

Discover what “vintage perfume” really means, how to evaluate it, how it differs from discontinued perfumes, and which are the most sought-after vintage perfumes from the 1980s and 1990s. A complete guide with examples, criteria, and advice for collectors and beyond.

Shalimar, the first oriental and amber perfume, turns 100. In the history of modern perfumery, there are icons, certainties of quality and creativity that endure over time, and that remain symbols of visionary creation and talent.Heir to a family deeply rooted in perfumery since the 19th century, Jacques Guerlain is the creator of masterpieces that have left their mark on …

A perfume has a lifespan. A perfume’s lifespan can last many years, if not decades, but as such, the fragrance can vary and alter its original composition because it is composed of ingredients that can degrade over time.
Perfume is a precious commodity and deserves careful preservation to preserve its quality and fragrance intensity.